Ideas for Press Releases

A successful press release should be newsworthy - but sometimes you'll have to generate the news yourself. Fortunately, half the battle is the presentation: find the right "angle", and even ordinary events can come to life.

Here are ideas that you could use to create newsworthy press releases (we've divided the ideas into categories for easy reading, but feel free to combine ideas together too).

Press Releases Inspired By News + Current Affairs

1. Tie in with current news events.
2. Adapting a national survey or report for community use.
3. Stage an event to tie with a holiday or special occassion.

Press Releases About Your Marketing Efforts

1. Attending a trade show or exhibition.
2. Publish results of a poll or survey.
3. Publish a report.
4. Studies you've completed.

Press Releases About Your Products

1. New products or services.
2. Changes in pricing, especially reductions.
3. New trademarks.
4. Unusual products or services that you offer.

Press Releases About Your Customers

1. New contracts that you've won, clients you've obtained, etc.
2. Your customers success stories.
3. Awards given to customers.
4. Testimonials received from customers.

Press Releases About Your Office or Organization

1. Office move or expansion.
2. Visits by a celebrity.
3. An interview or meeting with a celebrity.

Press Releases About Community Activities

1. Your company's contributions to the community.
2. Employees volunteering time to help the community.
3. Civic activities.
4. Fund-raising or other events for the local community.
5. Sponsoring local programs or events.

Press Releases About Your Staff

1. Awards won by employees.
2. New training programs for employees.
3. Qualifications received by employees.