St Johns, Antigua, 1st September 2010 –  The Caribbean Business Awards is a business recognition awards program based in the Caribbean for the Caribbean focused on emphasizing the often overlooked business acumen of the region in the global market place. Supported by the Caribbean Association of Industry and Commerce (CAIC), entry is open to all businesses; it celebrates excellence, achievement and innovation in the Caribbean business world.

Founders Derrick & Janice Sutherland said: “With the current economic climate, businesses and individuals alike have to find ways to differentiate themselves and expand their reach into as many markets as possible maximizing all opportunities. The Caribbean Business Awards is the ideal vehicle to demonstrate that they are not just the best locally but Caribbean wide”      

Now open for entries, the Caribbean Business Awards is set to become the premier recognition program for the Caribbean business community and generate public acknowledgment of the achievements and positive contributions of organisations and business people throughout the Caribbean Diaspora.

The awards will highlight innovation and excellence within the business community, providing benchmarks for organisations and individuals seeking to excel in the way they do business.

The benefits of the awards are numerous;

§         Provides insight into best practice initiatives within the Caribbean region.

§         Allows organisations to demonstrate their progress within their chosen field.

§         Highlights an organisations’ excellence not just within their home country thereby promoting the organisation and increasing business, but also within the wider Caribbean community and globally. 

Culminating in a Gala Awards banquet, activities will be supported by an extensive promotional campaign aimed at all major business sectors in the Caribbean. Award categories will cover a range of business activities covering Management, Sales, Marketing, Customer Service and Technology and are open to individual and businesses alike.

Carol Ayoung – CEO of the Caribbean Association of Industry and Commerce: “The Caribbean’s importance to the international economy is often unappreciated, despite continued growth even in tough times. Our region suffers when we fail to recognize that every business and individual efforts contributes to a greater whole. Utilizing the CBA’s we hope to change the perception that the Caribbean is just a great place for tourism, we’re also a great place to do business”

More information about the program and how to participate can be found at www.caribbeanbusinessawards.com.

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