Dr Julian Hunte, President of the West Indies Cricket Board (WICB), at Opening of the Sagicor West Indies Cricket High Performance Centre
The address by Dr Julian Hunte, President of the West Indies Cricket Board (WICB), at the opening ceremony of the Sagicor West Indies Cricket High Performance Centre. The event was held at the Errol Barrow Centre for Creative Imagination, at the Cave Hill Campus of the University of the West Indies in Barbados on June 6, 2010.
This
is an historic day. A dream has come true for many Directors past and
present, for cricketers retired and present, and for fans longing for
the glorious past of West Indies Cricket to return.
We have
travelled a long road to reach this milestone. The dominance of West
Indies cricket ended fifteen years ago – that long and admirable
journey of pride and domination over all cricketing nations. Our
successes on the field were in defiance of our limited GDP, population
size and land mass – all those criteria that are used to assess the
achievements of Countries. We ruled the cricketing world.
The challenge to West Indian dominance was met with the stark realisation that we had not prepared adequately during our years of success to meet the challenges we should have anticipated, and to sustain the advance of West Indies Cricket to a new level of excellence.
The past fifteen years have seen a steady loss of pride, dignity and status. We did not meet this challenge that was before us as we rested on our laurels of past success. Thus, the challenge to advance West Indies Cricket to meet the contemporary conditions is clearly before us – and we have undertaken the necessary actions to regain our competitiveness among the elite cricketing nations of the world. Our energies must be devoted to building on the rich heritage and excellence of the past, but just as importantly, to look ahead to what we must do to bring us forward to regain our excellence.
The launch of this High Performance Centre is another immediate action to prepare ourselves for the road ahead. It is not an isolated action. In November 2009, at a Special Board Retreat held in St. Lucia, Directors agreed on a number of actions to be pursued immediately by Management to address the shortcomings which have affected West Indies Cricket during the past fifteen years or so. These actions form the basis of our pledge for the future – the immediate establishment of the structures upon which success will be built and sustained. Therefore our work has been guided by the following action.
1. Enhancing the institutional
capacity of the WICB – We accepted that Management has been ineffective
in meeting the demands of a modern day sports governing body. A
Management Audit was undertaken previously and with the assistance of a
Human Resource Consultant and the Human Resource Committee formulated a
comprehensive Organizational Redesigning Plan. The Plan will be
implemented from 1 July 2010 and will include a new structure with each
employee given a new Job Description and appropriate placement. Changes
will take place in staffing including the creation of posts with
responsibilities for Player Relations, Sponsorship Management and Event
Management and the appointment of new personnel to strengthen our
department responsible for cricket operations.
In addition, we are
about to undertake the development of an action plan that outlines our
response to the changes in the international landscape and the
implications for the future of cricket in the region. This will be a
seminal action plan that will shape the future model for the
administration and financing of cricket in the region. It is expected
to cover all the critical areas of cricket.
We are also committed
to examining ways in which we can improve the governance and
administration of the affairs of the Board and other Committees to
ensure, among other things, accountability and transparency
I
must also make mention of the West Indies Cricket Board’s recognition
of the need to build effective and meaningful relationships with all
stakeholders of the game. It means that we must engage in a dialogue
that presents to us an understanding of the expectations of
stakeholders but likewise expresses our views on the roles and
responsibilities of the WICB. This will be a delicate yet necessary
process in paving the way for a successful future.
2.
Generating the resources for the financing of West Indies Cricket -
Critical for the implementation of any development plans and managing
the operations of the Board is the availability of resources. In
January, the Board engaged a Marketing Consultant to assist Management
in formulating proposals which could be presented to the market and
commencing the efforts to build a Commercial Department that can
adequately raise the resources required. The immediate result was the
production of a publication titled “Transforming West Indies Cricket”.
This
document has served as the basis for frank interaction and discussion
with potential sponsors for long term relationships. We are excited by
the reaction to the document and our proposals, although we recognise
that there is a lot of confidence building which has to take place to
overcome past failures and disappointments.
The Board will soon make
a major announcement on the arrangements for the broadcast of the
Caribbean Twenty20 which will be held in July. For the first time our
regional cricket will receive global coverage and I am certain that
this will start a process of breaking down barriers to secure further
sponsorships.
3. Cricket Development – if there is no product
to sell then there can be no commercial programme to implement. There
are four critical activities under consideration with our cricket
development.
First: We need to get our senior team more
competitive. The Board immediately sought to employ the best cricket
coach to lead the development of our teams and coaches. We are proud to
have engaged Mr Ottis Gibson and look forward to his continued efforts
to change the mode of the team and the positive results this should
soon bring. We are totally committed to making the resources available
to make the team more competitive.
Second: We need to prepare the
players on the fringes of international selection through the
reactivation of the “A” Team programmes. We have all seen the immediate
success of this action in the short time since it has been implemented.
Whilst we are committed to the extension of the first class season that
will be implemented as soon as it is affordable, we believe that this
action is of greater priority.
Third: We need to prepare our next
generation of international cricketers, those between 19-23 years. This
is the reason we are here tonight – the establishment of the most
advanced training programme in the region.
Fourth: The
implementation of a talent development programme which, together with
the Scotia Bank Kiddy Cricket Programe as our talent identification
programme, will provide WICB with a clear player development pathway
for 7-11 year-olds; 12-15 year-olds and 17-19 year olds.
Accordingly,
in the next few weeks the WICB will announce a US$2million grass roots
and community coaching programme that will provide opportunities and a
pathway for young people from the streets and community playing fields
to Kensington Oval, Lords, Eden Gardens and The Wanderers.
4. Cricket Operations – this has been undoubtedly a major area of repeated failures and shortcomings. In addition, to the strengthening of our implementation capacity, the Board has introduced an Injury Management System that will incorporate every player from regional teams to the international team registering every medical condition, injury and rehabilitation programme. The system will offer a real-time, interactive and user-friendly resource that will manage the injuries and avoid the present situation of incoherence which exists. The system is already being implemented at the level of the senior team.
In
addition, the Board is developing a Fitness Manual which will outline
the standards and tests needed at all levels. All results will be
entered into the System which will allow easy tracking of the fitness
levels of each player. It is hoped that the fitness monitoring
programme will be fully implemented in time for the 2011 first-class
season.
I mentioned earlier the post of Player Relations Officer.
This will be a critical addition to our institutional capacity as the
officer will be working with players to address issues such as
anti-doping, anti-corruption and personal development issues. It is
critical that the person be an ex-cricketer suitably qualified to be
able to serve as an open resource to all players.
Ladies and
Gentlemen, we are clear in our vision, we are firm in our
resolve, and
we are committed to reviving our glory and a new and modern dynamic of
West Indies cricket excellence. We are acting with firm deliberation,
and with great urgency.
I am excited about the High Performance
Centre. Let me be clear – it will not be the panacea for all our
deficiencies. It will take more than a Centre to solve the deep
structural problems we have faced. However, I am excited by the
prospects offered by this Centre which I am confident will make an
enormous contribution to our action plans as we move forward.
We are
implementing a structure of support that will shape the next generation
of West Indian players, that will offer preparatory camps for our
representative teams before international engagements, that offer
remedial programmes for our senior players to address deficiencies,
that will train our coaches, our umpires, our video analysts, our
administrators, our grounds men and our match referees.
The Centre
must be about everything excellent in West Indies Cricket, it must be a
statement of what our future will be, and it must represent the level
of achievement that we must aspire to, for the development of our
cricket.
I must express my sincere thanks to SAGICOR for the leap
of faith in the West Indies Cricket Board and in the future of West
Indies cricket. We simply could not have done it without your generous
support. I trust when this period of our cricket is written, the name
of SAGICOR will be etched with words of appreciation. I am also
thankful for the support provided by the University of the West Indies
especially the administration of the Cave Hill Campus under the
leadership of Professor Sir Hilary Beckles. Professor Beckles has been
a champion of the idea of an Academy system for the development of West
Indies cricket and has been relentless in his effort to secure funding
and a home for the Centre. The WICB will be eternally grateful for his
efforts.
Let us make the High Performance Centre a place of
collective endeavour where the Board, sponsors, government, fans and
players can place their faith in the future of West Indies Cricket.
Let us make the Centre a symbol of our desire to overcome our
differences and invest in the possibilities. We owe this to the young
people gathered here and to the future men and women who will enter the
Centre.
So let us all work to ensure that this Centre becomes an inspiration to young people to strive to achieve for their own betterment and that of West Indies Cricket. I thank everyone for continuing to display faith in West Indies Cricket.
