Int'l Olympic Committee Reaches Agreement for 2010 & 2012 Broadcast Rights in the Caribbean
http://www.caribbeanpressreleases.com/articles/5594/1/Intl-Olympic-Committee-Reaches-Agreement-for-2010-amp-2012-Broadcast-Rights-in-the-Caribbean/Page1.html
By S Coward
Published on 30-Sep-09
Sept. 30, 2009 -- The International Olympic Committee (IOC) has awarded the broadcast
rights for the Vancouver 2010 Winter Olympic Games and the London 2012
Olympic Games to SportsMax’s parent company, International Media
Content Ltd. (IMC) in the Caribbean....
Sept. 30, 2009 -- The International Olympic Committee (IOC) has awarded the broadcast
rights for the Vancouver 2010 Winter Olympic Games and the London 2012
Olympic Games to SportsMax’s parent company, International Media
Content Ltd. (IMC) in the Caribbean, it was announced today.
IMC
has acquired the rights across all broadcast platforms, including
free-to-air television, subscription television, internet and mobile
phone, in the following territories: Anguilla, Antigua-Barbuda,
Commonwealth of The Bahamas, Barbados, Belize, Bermuda, British Virgin
Islands, Cayman Islands, Cooperative Republic of Guyana, Dominica,
Grenada, Jamaica, Montserrat, St Kitts and Nevis, St Lucia, St Martin,
St Vincent and Grenadines, Surinam, Turks and Caicos Islands, and
Trinidad and Tobago.
Speaking about the partnership, IOC
President Jacques Rogge said: “The IOC wants to ensure that as many
people as possible around the world are able to enjoy the Olympic
Games. We are very happy to be partnering with IMC to make this a
reality in the Caribbean.”
Commenting on the deal, IOC
Executive Board member Richard Carrión, who led the negotiations, said:
“The IOC has agreed a comprehensive package with IMC that will not only
ensure broad coverage of the Olympic Games in the Caribbean across all
broadcast platforms, but also the promotion of Olympic sports and
Olympic values beyond the 16 days of competition. We also look forward
to working with IMC to making daily highlights of the Vancouver 2010
Winter Olympic Games available in the region.”
Speaking about
the agreement, Patrick Rousseau, Chairman of IMC, said: “It is with
great pride that we add these IOC properties to the inventory of
Caribbean rights that IMC currently holds. The Olympic Games is at the
pinnacle of sports properties worldwide and the Summer Games in
particular has seen tremendous performances from our Caribbean
athletes.” He continued, “We are ecstatic about the acquisition of
these rights which will allow us to increase the coverage of the
Olympic Games utilising a combination of our regional free-to-air
broadcast partners in each territory, as well as our SportsMax channel
that broadcasts into 22 markets in the region.”
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For more information please contact the IOC Communications Department:
Tel: +41 21 621 60 00, email: pressoffice@olympic.org, or visit our web site at www.olympic.org.
Tanya Lee, Regional Marketing Manager, SportsMax Limited Tel:(876) 757-6361 (Tel), (876) 901-8133 (Fax), tlee@sportsmax.tv.