Barbados Tourism Retains MMG As Full-Service Agency
Campaign will launch in spring 2009
Kansas City, Mo. -- Jan. 30, 2009) - Following a four-month
competitive review, MMG Worldwide has been awarded a three-year
advertising agency of record contract with The Barbados Tourism
Authority. Several other agencies competed for the account, considered
by many to be amongst the most prestigious in the travel industry. MMG
Worldwide will service the account from the agency's offices in Kansas
City, New York and Miami.
In spring 2009, MMG
Worldwide will launch an $8 million advertising campaign for Barbados.
The fully integrated campaign will include print, broadcast and online
marketing and promotion to raise awareness of the Barbados brand and
increase travel to the country.
"We are pleased to
partner with MMG Worldwide, a leading travel specialists advertising
agency. MMG was selected as our agency of record due to the agency's
aggressive commitment to build U.S. and Canada visitor arrivals over
the ensuing 24 months," said Richard Williams, Vice President, Barbados
Tourism Authority, the Americas.
island-nation in the western Atlantic Ocean, Barbados is part of the
Lesser Antilles and is geographically situated outside the Caribbean's
principal hurricane strike zone. Year-round, tourists are attracted to
the island's authentic experience with rich culture and history and
beautiful scenery, including calm waters off its southern and western
shores and fine white and pink sandy beaches.
is one of the finest destinations in the world," said Clayton Reid, MMG
president and managing partner. "Not only is it the quintessential
luxury experience, but it also offers culture and history that rivals
other world-class destinations. We are honored to have been selected as
the island's advertising agency of record and look forward to working
in partnership with the Barbados Tourism Authority leadership and
industry partners to build awareness and arrivals for this fantastic
The island of Barbados offers the most authentic Caribbean experience with its exceptionally rich culture and history rooted in remarkable landscapes, including The Crane beach, St. Philips, voted one of the world's sexiest beaches for 2008 by Concierge.com. Barbados is the first and only Zagat-rated Caribbean island with numerous internationally renowned chefs who masterfully put signature spins on local delicacies and traditions. Barbados is also an ideal stage for world-class events and has hosted numerous athletic championships, including the ICC Cricket World Cup Final 2007 and the 2006 PGA World Golf Championship-The Barbados World Cup. Accommodations range from picturesque plantation houses and villas to quaint bed and breakfasts to award-winning five-star resorts. The newly renovated Grantley Adams International Airport offers non-stop and direct service from a growing number of U.S. cities via Air Jamaica, American Airlines, Delta and US Airways, making Barbados the true gateway to the Eastern Caribbean. The Barbados Tourism Authority has provided excellent service for 50 years and is a proud member of the Barbados Hotel & Tourism Association and Bridgetown, Barbados was voted #8 in the World by Trip Advisor's '2008 Travelers Choice Destination Awards' in its Top 100 Destinations category. For more information on travel to Barbados, visit www.visitbarbados.org or contact the Barbados Tourism Authority at 1.800.221.9831.