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Bank of St. Lucia Limited Wealth and Asset Management –Visionary Thinking
http://www.caribbeanpressreleases.com/articles/3649/1/Bank-of-St-Lucia-Limited-Wealth-and-Asset-Management-Visionary-Thinking/Page1.html
Terrence Albert
The East Caribbean Financial Holding Company (ECFH) was the product of a 2001 merger of two financial institutions, the largest commercial bank and the sole development bank in Saint Lucia. 
 
By Terrence Albert
Published on 16-Jul-08
 
Castries--- July 16, 2008--- “We have gone where no one has gone before in banking” so says Robert Norstrom – Managing Director –East Caribbean Financial Holding Company limited and General Manager - Bank of Saint Lucia Limited.

Focus to create wealth for customers
Castries--- July 16, 2008--- “We have gone where no one has gone before in banking” so says Robert Norstrom – Managing Director –East Caribbean Financial Holding Company limited and General Manager - Bank of Saint Lucia Limited.

He was at the time speaking at the launch of Bank of Saint Lucia Wealth and Asset Management. He added that the launch was the realization of an idea that was born in January of 2006. At the time the plan was to expand the international bank, Bank of Saint Lucia International. Plans were also in place to expand subsidiary EC Global Insurance regionally and finally to review the Investment Banking Department to position it as a regional player.

He made mention of a number of major contributions that the department has made over its short term of operation. The department was instrumental in successfully negotiating of a US$12 million government of Saint Lucia one year promissory note. The unit was also pivotal in the additional public offering of ECFH shares which raised over EC$100 million. At present the department is managing funds in excess of EC$200 million. It has reached a stage therefore where is has become necessary to streamline its operations to provide customers with seamless service.

The focus of the Bank of Saint Lucia Wealth and Asset Management will be to create wealth for its customers while maintaining the highest level of customer service and innovative solutions that has become the hallmark of the ECFH Group. In taking up taking up his new position as Senior Manager-BOSL Wealth and Asset Management Mr. Mark Cadet stated “wealth and asset management is a very fluid business, the fluidity is derived by the constant rebalancing of investment portfolios to reflect ever changing financial market conditions”. He added that the department’s success is dependent on its ability to take advantage of upswings and downswings of specific pricing instruments and overall market conditions. However, he felt that this was but one part as the availability of technology and the right personnel also played a major role. He however, had nothing but praise for his team and the support they had given so far.

Bank of Saint Lucia’s investment functions will be further strengthened with the launching of a full fledged Brokerage and Merchant Banking subsidiary which will be the first in the region. ECFH has as its mission “to be customer-focused, innovative and efficient” and the group continues to strive towards this through its offerings of products and services. In her closing remarks AGM-Bank of Saint Lucia Limited Miss Joanna Charles stated “our aim is to provide you the customer with products and services that meet your needs and customer service that exceed your expectations”