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Alan Bates Appointed Country Manager of Digicel BVI
$15 million initial investment
June 3, 2008 -- Digicel, the largest mobile operator in the Caribbean and new entrant
to the Central American market, today announced that Alan Bates, a
10-year telecommunications industry expert and former Sales Director
for Digicel Bermuda and the Dutch Caribbean, has been promoted to the
position of Digicel Country Manager British Virgin Islands (BVI).
Digicel was awarded a GSM license in BVI in December 2007 and the company is set to launch its 24th market later this year. As one of the most booming economies in the Caribbean, Digicel looks forward to maximizing growth opportunities in BVI and has earmarked US$15 million as its initial investment to build a state-of-the-art network offering close to 100% population coverage.
“As Country Manager, Alan will leverage his vast experience to ensure that Digicel’s entry into BVI will bring crystal clear coverage, excellent customer care and innovative services that offer customers the best value for their money,” said Kevin White, Digicel Group COO. “We are confident that by bringing the real benefits of competition to the market, Digicel can become the mobile telecommunication operator of choice for the people of BVI.”
Alan Bates has worked with Digicel since 2003 serving as head of sales and distribution for Digicel Aruba, and then he was promoted
to head of
sales and distribution for the Dutch Caribbean region. Following this
role, he was promoted in 2006 to sales director for Bermuda. There he
played an instrumental role in leading the team’s operations to the
number one position in the market, increasing the total number of
subscribers by over 100 percent since 2006, and positioning Digicel
Bermuda as the number one cellular provider in the market.
Prior to joining Digicel, he worked as a consultant and held a number of senior sales and management positions in the Irish telecommunications company ESAT.
“I am delighted to take on the new role of Digicel BVI Country Manager. This is a very exciting and vibrant market with a fantastic workforce. As the third entrant in the market, I am committed to leading the local team and creating real value for our customers while making Digicel the number one choice for mobile telecommunications in the BVI,” said Bates.
Digicel BVI is quickly gearing up its team ahead of its launch with the appointment of local media consultant, Angela Burns, as Marketing and Public Relations Manager.
As well as creating local employment, Digicel BVI also plans to become very involved in a wide range of sponsorships, as well as social and community initiatives.
In December 2007, Digicel recorded six million customers. The company has invested more than US$2 billion in rolling out state-of-the-art networks across 23 markets.
Digicel was awarded a GSM license in BVI in December 2007 and the company is set to launch its 24th market later this year. As one of the most booming economies in the Caribbean, Digicel looks forward to maximizing growth opportunities in BVI and has earmarked US$15 million as its initial investment to build a state-of-the-art network offering close to 100% population coverage.
“As Country Manager, Alan will leverage his vast experience to ensure that Digicel’s entry into BVI will bring crystal clear coverage, excellent customer care and innovative services that offer customers the best value for their money,” said Kevin White, Digicel Group COO. “We are confident that by bringing the real benefits of competition to the market, Digicel can become the mobile telecommunication operator of choice for the people of BVI.”
Alan Bates has worked with Digicel since 2003 serving as head of sales and distribution for Digicel Aruba, and then he was promoted
Prior to joining Digicel, he worked as a consultant and held a number of senior sales and management positions in the Irish telecommunications company ESAT.
“I am delighted to take on the new role of Digicel BVI Country Manager. This is a very exciting and vibrant market with a fantastic workforce. As the third entrant in the market, I am committed to leading the local team and creating real value for our customers while making Digicel the number one choice for mobile telecommunications in the BVI,” said Bates.
Digicel BVI is quickly gearing up its team ahead of its launch with the appointment of local media consultant, Angela Burns, as Marketing and Public Relations Manager.
As well as creating local employment, Digicel BVI also plans to become very involved in a wide range of sponsorships, as well as social and community initiatives.
In December 2007, Digicel recorded six million customers. The company has invested more than US$2 billion in rolling out state-of-the-art networks across 23 markets.
