Caribbean has more Green Globe Certified tourism operators than any other region
May 12, 2008--- Green Globe International, Inc., which owns the Green Globe brand, the premier international brand for sustainable travel, tourism and related businesses, today announced successful meetings with travel and tourism leaders representing 8 Caribbean nations at the 10th Annual
Caribbean Conference on Sustainable Tourism at the Beaches Turks & Caicos Resort & Spa (by Sandals), which is a Green Globe Certified hotel.
The meetings involving Green Globe International management, which included a presentation by Chief Operating Officer Bradley Cox, private meetings with the Secretary-General of the
Caribbean Tourism Organization, and tourism officials from 8 Caribbean member nations, resulted in agreement by the parties for Green Globe International to deliver sustainability and
carbon neutrality solutions for the region.
The parties have agreed to work toward a Memorandum
of Understanding that will provide for the development of a communications strategy, a carbon offset strategy and a sustainability strategy, which will be supported by Green Globe International. The plan will ensure that the Caribbean region has the best opportunity of creating consumer awareness of its achievements under Green Globe program over the last eight years. Destinations within the Caribbean region have more Green Globe Certified tourism operators than any other region to date.
Green Globe International was invited to attend the conference to make a special presentation to member nations of the Caribbean Alliance for Sustainable Tourism (CAST) and the Caribbean Hotel Association (CHA). Mr. Cox presented Green Globe’s sustainability and carbon neutrality plan, which outlined a strategy that will certify a destination, including its private and public organizations and infrastructure, as achieving best environmental practice and commitment to its communities. The sustainability plan includes a menu of services underpinned by the Green Globe standards.
Green Globe has been accepted as the premier brand for sustainability in the Caribbean tourism industry and is recognized by its member nations as the single brand with which consumers most readily connect.
“Leadership of the Caribbean tourism industry believes that in this climate conscious era, the time for Green Globe has come,” commented Mr. Cox. “The Caribbean region has
done more to advance the Green Globe program than any market in the world and has now determined to engage with Green Globe International to provide new services for
tourism in their core markets. We are excited to deliver a plan under which these goals can be achieved and that will result in global recognition for this achievement, as well as clearly defining each country’s specific participation and contributions.”
Mr. Peacock stated, “Green Globe International came to this event looking toward forging a new relationship with the Caribbean tourism industry, but the progress we have made at this event far exceeded our expectations. It developed far beyond a plan for individual countries, and into a regional strategy that will deliver sustainability and carbon neutrality for the region. We look forward to providing even more detailed information and an explanation of next steps once the conference has ended.”