Jan. 17, 2008 -- Cruise Lines International Association (CLIA)
predicted a record year for 2008, with its member lines projected to
carry 12.8 million passengers. Of the total, 10.5 million passengers
will originate from North America; 2.3 million from international
markets.
"The cruise industry, represented by CLIA member lines and
driven by new ships, innovative itineraries and ground-breaking
shipboard facilities and activities, continues to demonstrate enviable
strength," said Dan Hanrahan, CLIA's marketing committee chairman and president & CEO of Celebrity Cruises and Azamara Cruises. "We
anticipate that the unparalleled diversity of cruise experiences
offered by our members will result in another record year for the
industry."
Also newly released are third quarter 2007 passenger carrying
results and fourth quarter estimates, which revealed that CLIA member
cruise lines are anticipated to have carried 12.6 million worldwide
passengers last year, a 4.6 percent increase over the 12.01 million
carried in 2006. Included in that forecast is 10.33 million North
Americans in 2007, compared with 10.08 million the previous year.
Cruise lines also maintained their high utilization rates, posting a
collective occupancy factor of over 105 percent in 2007.
Adding to the excitement of cruising in 2008 will be the
introduction of eight new ships and two redeployed vessels joining the
CLIA fleet, representing a total increase in berths of 23,275. Taking
into account the timing of ship introductions and deletions throughout
the year, the actual annual increase in available net bed days - and
passenger growth - is projected to be a moderate 1.6 percent. Based on
known 35 new ships that CLIA will introduce from 2008 - 2012, the CLIA
fleet will have a 29 percent increase in capacity from 2007, reflecting
a dynamically changing capacity environment.
CLIA's optimism is supported by early reports from CLIA member
travel agents on this year's Wave Season, the period between January
and March traditionally known as the heaviest booking period of the
year. A recent survey indicated that 90 percent of agents expect as
good or better annual sales results as 2007, 60 percent of agents
expect 2008 to beb etter than 2007, and 20 percent expect it will be
their best year ever overall for cruise bookings. Almost 35 percent of
respondents expect Wave Season to be their highest volume booking
period although 32 percent reported that their cruise sales are
generally consistent throughout the year - which is also good news for
the industry.
"With consumers typically booking at least five to six months
out, Wave Season gives us a good indication of the year to come and
it's looking positive," said Terry L. Dale, president and CEO of CLIA. "We
are also heartened by the fact that cruise bookings and sales are
increasingly strong throughout the year, extending beyond Wave Season.
From all indications, CLIA member lines are having great success
reaching an increasingly diverse population of vacationers - of all
ages, backgrounds and interests. And, according to the travel agents
who sell nearly 90 percent of all cruises, they are strongly receptive
to the extraordinary range of different experiences offered on CLIA
member ships."