Digicel Teams with Haitian Transfer Agency to Make Mobile Phones More Accessible Across Haiti
PORT-AU-PRINCE, HAITI, August 24, 2006 -: Digicel Group the fastest growing mobile telecommunications
provider in the Pan Caribbean region today announced a strategic
partnership with UniTransfer, one of the largest transfer agencies in Haiti.
This
alliance provides the Haitian Diaspora community in North America with
the capability of purchasing mobile handsets and call credit for
friends, family and associates based in Haiti.
Digicel has made the process extremely simple and efficient for customers in need of call credit or a mobile phone. The
offer includes a choice of six cutting edge handsets, including the
Nokia 6020 and the Sony Ericsson z300. Once a Digicel customer is
notified of a purchase made on their behalf the selected handset
becomes available within an hour at any UniTransfer or UniBank branch
in Haiti. If call credit is purchased on behalf of a customer it is immediately sent to the friend or family member’s mobile account.
“Digicel
has a strong track record of entering new markets where communications
needs are underserved and completely transforms the market. We are
replicating this success in Haiti
by allowing more people to harness the benefits of our services,” said
Mr Colm Delves, CEO of Digicel Group. “Our partnership with UniTransfer
strengthens our overall commitment to raise the level of mobile
penetration in Haiti and drive the development of communications technology throughout the region.”
This new service is available to more than 450,000 customers in 330 UniTransfer agencies across the United States and Canada.
With a population of 8.5 million and a combined fixed and cellular penetration of 5.7 percent, Haiti represents a significant opportunity for growth for Digicel. Since its launch in Haiti
on May 3, 2006, Digicel has quickly gained market share as mobile
customers have embraced the company’s innovative mobile technology and
accessible telecommunication services.
Digicel
has invested US$ 1.2 billion in the Pan Caribbean region over the past
five years and operates in 20 markets. The company recently raised
US$150 million in capital through an international corporate bond
offering to further support the demand in Haiti, as well as, newly launched Trinidad & Tobago.
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About UniTransfer
Founded in 1999, UniTransfer is one of the largest houses of transfer in Haiti and a subsidiary company of UniBank, one of Haiti’s
largest trade banks. UniTransfer has established itself as a one stop
service provider for money transfers, remote payments for acquisitions
of all types of goods and services, delivery of documents and
transmission of messages providing a unique link between the Haitian
community at home and in North America.
In
2005 the company’s volume of transfers accounted for US$1.2 billion
dollars, equivalent to one third of the gross national product of the
country. UniTransfer holds up to 25% of market share with more than
450,000 customers registered across its 330 branches in the United States and Canada.