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Airline to use Boeing 737 aircraft
MIRAMAR, FL – (August 31, 2007) – Caribbean
Sun Airlines Inc. (www.flycsa.com), a South Florida-based carrier that
operated flights throughout the Caribbean from January 2003 to January
2007, announced today its intention to re-launch by the end of 2007.
Significantly upgrading its fleet and service capabilities, Caribbean
Sun plans to return to the skies utilizing Boeing 737 jet aircraft –
previously Caribbean Sun operated a fleet consisting solely of 37-seat
Dash-8 turboprop aircraft. Recruitment efforts toward hiring new pilots
will begin in the coming weeks.
Caribbean Sun’s re-launch follows a comprehensive six-month
re-structuring program to identify new growth opportunities in air
travel and re-focus operations for greater profitability. Re-launch
plans are subject to regulatory approvals from the U.S. Department of
Transportation (DOT) and the Federal Aviation Administration (FAA).
Details concerning Caribbean Sun’s corporate leadership, new route
structure and other operational issues will be disclosed following
receipt of all government regulatory approvals.
To emphasize the airline’s new launch, Caribbean Sun has introduced
a completely new brand identity. Developed by Aerobrand, Inc.
(www.aerobrand.net), a highly specialized brand strategy and design
firm exclusively focused on the world of airlines and aerospace, the
new design centers on the stylized image of a pineapple when viewed
from overhead. A universal symbol of hospitality espousing Caribbean
Sun’s commitment to superior customer service, the pineapple
illustrated from the overhead perspective also embodies the image of
the sun, providing a fresh spin on the airline’s original corporate
identity.
The choice of new colors is equally significant with the blue used for
the lettering representing optimism, confidence and trust, and the
green and yellow of the burst representing warmth and energy.
About Aerobrand, Inc.
Headquartered in New York,
Aerobrand has achieved success for such notable aviation industry names
as MAXjet Airways, TACA International, Embraer and KLM, among others.
Services include brand strategy, market positioning and brand
implementation together with a wide range of design services. These
include corporate identity programs, aircraft livery design, cabin
interior design, seat/class design, uniforms, airport environments,
product visualization, Web site design and development, technical
simulation as well as photography and video production.
For more information on Aerobrand, visit www.aerobrand.net.
About Caribbean Sun Airlines Inc.
Caribbean Sun Airlines Inc. is a privately held airline headquartered
in Miramar, FL. The airline is owned by Sir Allen Stanford, Chairman
and CEO of the Stanford Financial Group of companies
(www.stanfordfinancial.com), a privately held, wholly owned global
group of financial services businesses that provide private wealth
management and investment banking for institutions and emerging growth
companies. Caribbean Sun was originally founded in January 2003 as a
scheduled services carrier operating 37-seat Dash 8 turboprop aircraft
from a hub in San Juan, Puerto Rico to various gateways within the
Caribbean. In January 2007, Caribbean Sun suspended scheduled flight
operations and embarked on a comprehensive restructuring program to
identify new growth opportunities in air travel and re-focus operations
for greater profitability. Caribbean Sun intends to re-launch flight
operations by the end of 2007 utilizing Boeing 737 jet aircraft.
For more information on Caribbean Sun Airlines, visit www.flycsa.com.
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