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- Waiana.com Boosts the Caribbean’s Marketing Potential Locally And Internationally For Free
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- Waiana.com Boosts the Caribbean’s Marketing Potential Locally And Internationally For Free
Waiana.com Boosts the Caribbean’s Marketing Potential Locally And Internationally For Free
- By Brian Motilall
- Published 27-Aug-07
- Travel/Tourism , Real Estate , Labor , Economy, Trade & Investment
- Unrated
Anything can be traded
So far the site has been well received given the positive responses from users and the numbers of ads that has been placed already. Waiana.com is very appealing to its users, not only because of the layout, which is very easy on the eyes, but also because no charges are imposed. And no charges will ever de imposed; not for registering oneself nor for placing an ad. "Not charging a fee is inherent to our business model. That is because we want to bring to the Caribbean people the experience of free services, just like Westerners are accustomed to free online services." says the founder and CEO Mr. Brian Motilall
Until now the website has relied on mouth to mouth marketing, but soon a widespread marketing campaign in various media will be launched throughout the Caribbean. This campaign will secure Waiana's market leadership and will be the basis for growth throughout the Caribbean.
Although the website was launched in Guyana the website is intended to serve as a free marketing medium for the entire Caribbean community, thus giving its current 6 million internet users the full benefit of the Caribbean Single Market and Economy.
By using this website the local economy will become more transparent and stronger because local and international buyers and sellers will have a free and efficient marketplace to trade. And anything can be traded, from new items offered by businesses to second-hand furniture sought by private persons. Even vacancies for jobs can be posted for free.
In order to keep the site free for its customers banners will be placed on the site. Anyone throughout the whole Caribbean can buy a banner and pay for it online via Paypal. But certain banners will be made available free of charge.
Only a few months old the site already attracts 5,000+ unique visitors per month who in turn generate 2,000+ pageviews per day.
Waiana.com is the first in a series of innovative websites which are focussed on the Caribbean and which are developed by OrangeMills Trading & Services Ltd (OMTS) in Guyana. OMTS was founded in 1996 and trades with and provides services to its parent company in the Netherlands.
